Post by account_disabled on Dec 3, 2023 3:45:08 GMT -3
It’s Byron White, founder of WriterAccess and Content Marketing Conference (CMC), also now part of the Rock Content family.
Byron White: Great to C Level Executive Email Lists be here. Thanks for having me.
Peçanha: Awesome. Why don’t you tell us a little bit about yourself, like, where did your passion for Content Marketing come from?
Byron: Yeah, wow, you know I’ve been on the front lines of the Content Marketing revolution for quite some time now. Both as a founder and an author of a couple of books. As someone that’s been forging forward to try to end the world of all this bad, boring content and try to help our customers and help us all create great content.
Peçanha: Awesome.
So WriterAccess is all about providing great content in a scalable way for companies, right?
About this topic, that’s what we’re going to cover today. You asked us to cover the 10 hacks or secrets to scalable content creation.
Shall we dive in?
Byron: Let’s do it.
Peçanha: Let’s do it. I like your first one. I’m gonna call it a secret. I like secrets better. Your first secret, I like its name. It’s called ideas, maps and plans.
Byron: Perfect.
Peçanha: Secret number one. Can you explain it to the audience?
Byron: Number one of ten. They’re all pretty good, but I’ll let the audience be the judge. This one sort of starts with a broad topographical 20,000 foot view. And let’s face it, you need a plan if you’re going to be successful when it comes to Content Marketing.