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Post by account_disabled on Dec 20, 2023 4:07:13 GMT -3
How to use LinkedIn B2B in practice? How to promote yourself on the website and what B2B strategies will be the most effective on LinkedIn? Here are some effective ways to generate sales leads! Complete your company profile A company profile is your business card . It should be professional, i.e. specific, aesthetic and presenting your brand in an attractive way. Start by selecting a company website (options to choose from: small, medium, large company or a subpage related to the currently operating business website).
The next step will be to complete the name Phone Number Data and URL (additional benefit: LinkedIn pages rank well in Google, so it is worth considering the URL in terms of SEO ). Then you need to complete data regarding the industry, size and type of the company, location and brand value. Once the basic information is completed, it's time to describe the company. It is worth making it concise and providing the most important information from the point of view of acquiring customers. We also encourage you to enter a slogan (tagline),
Which is a kind of heading visible under the website name. Also, make sure that the graphics are well-prepared and consistent with the company's visual identification : a logo and a photo in the background. You can read more about setting up a company page in our article: How to create a company page on LinkedIn? Get to know your audience Before you start LinkedIn marketing and active lead generation , spend some time creating personas, i.e. representations of your ideal customers.
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